Benefits

More than just comfort: discover total relaxation for your dog!

Reviews

Join over 100,000 UK dog parents supporting their dogs’ skin comfort and coat health

Ingredients

Fish Oil, Flaxseed Oil, Sunflower Seed Oil, Vitamin E (d-alpha tocopherol acetate)


 

Shine - Skin & Coat Support 

Daily nutrition for inner vitality and radiant coat

Rated 4.8 | Trusted by 100,000+ UK Pet Owners

Nutrition Guidelines

Recommended daily dosage and purchase frequency

Dog Size Daily Amount Purchase Frequency
Small up to 10kg
1 softgels 1 purchase every 120 days
Medium 11–25kg
2 softgels 1 purchase every 60 days
Large 26–40kg
3 softgels 1 purchase every 40 days
Extra Large over 40kg
4 softgels 1 purchase every 30 days
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Benefits

More than just comfort: discover total relaxation for your dog!

Reviews

Join over 100,000 UK dog parents supporting their dogs’ skin comfort and coat health

Ingredients

Fish Oil, Flaxseed Oil, Sunflower Seed Oil, Vitamin E (d-alpha tocopherol acetate)

Why Choose 
Natural Calm Calming Bed

Supports mental balance
Reduces anxiety, stress, and. hyperactivity

Tasty chicken flavour

 Loved even by fussy eaters

Non-sedative formula

Helps your dog feel calm without dulling their personality

Flexible use

Suitable for daily support or specific stressful moments

UK-made quality

Manufactured to strict GMP standards

When your dog’s skin discomfort becomes impossible to ignore

It often starts with scratching. A little at first, then more often. 

You notice tufts of fur on the sofa, on your clothes, around the house. Your dog seems restless, chewing or rubbing at their skin, even after grooming or washing.

What’s frustrating is that these signs rarely point to a single cause. Seasonal changes, dry indoor air, diet imbalances or everyday stress can all affect your dog’s skin… 

…and when the skin isn’t comfortable, shedding increases and the coat suffers too.

Natural Calm Shine was created for just this:

A natural, safe and effective supplement that helps support your dog’s skin comfort, coat health and overall wellbeing — from puppyhood to senior years.

Whether it’s seasonal itching, excessive shedding around the house, dry or irritated skin, or a coat that’s lost its softness and vitality over time, our carefully selected ingredients work together to:

  • Support healthy skin barrier function and daily comfort

  • Help reduce excessive shedding linked to skin imbalance

  • Soothe skin sensitivity caused by seasonal and environmental stress

  • Support a soft, smooth and glossy coat over time

  • Improve comfort, appearance and everyday wellbeing

No harsh treatments.

No temporary cover-ups.

Just gentle, daily skin and coat support that works from the inside out.

You don’t want to rely on harsh solutions unless you really have to.

You don’t want something that only masks itching or shedding for a short time, only for the problem to come back again.

You want to actively support your dog’s skin — strengthening the skin barrier, restoring balance, and nourishing the coat — so they can feel comfortable in their own skin and enjoy everyday life without constant irritation or discomfort.

That’s exactly where Natural Calm Shine comes in.

How does it work?

A targeted blend of skin and coat–supporting ingredients

Fish Oil

A natural source of Omega 3 fatty acids, including EPA and DHA, which help support skin comfort, a healthy skin barrier and a smoother, more resilient coat.

Flaxseed Oil

Naturally rich in Omega 3 (ALA), helping maintain normal skin moisture levels and support overall skin balance for calmer, healthier-looking skin.

Sunflower Seed Oil

A source of Omega 6 and Omega 9 fatty acids that support skin hydration and coat condition, contributing to softness, shine and resilience.

Vitamin E

A natural antioxidant that helps protect skin cells from oxidative stress while supporting long-term skin and coat vitality.

L-theanine

Fish Oil

A natural source of Omega 3 fatty acids, including EPA and DHA, which help support skin comfort, a healthy skin barrier and a smoother, more resilient coat.

Inositol

Flaxseed Oil

Naturally rich in Omega 3 (ALA), helping maintain normal skin moisture levels and support overall skin balance for calmer, healthier-looking skin.

Taurine

Sunflower Seed Oil

A source of Omega 6 and Omega 9 fatty acids that support skin hydration and coat condition, contributing to softness, shine and resilience.

Taurine

Vitamin E

A natural antioxidant that helps protect skin cells from oxidative stress while supporting long-term skin and coat vitality.

Why choose Natural Calm Shine?

Omega 3-6-9 + Vitamin E 

Clearly defined nutrient levels

UK-made & GMP certified

Tasty fish flavour

Satisfaction Guarantee

Other brands

Basic or generic oil blends

Vague “omega” claims

Inconsistent quality standards

Bitter/unappealing tablets

No Return Policy

What to expect

Skin and coat support is a process, not an overnight change — but with consistent daily use, most dog parents begin to notice real improvements in how their dog’s skin feels and how their coat looks.

A more comfortable dog, with a healthier-looking coat, day after day

Less itching and scratching

Reduced excessive shedding

A softer, smoother coat

Month 1

You may start noticing less frequent scratching and a calmer feel to your dog’s skin, along with a slightly softer coat that’s easier to brush and manage.

Month 2

Shedding becomes more manageable, and the coat looks more even and healthy, with fewer dry patches and a smoother texture overall.

Month 3

With continued daily support, many dog parents describe a dog that’s more comfortable in their skin, with reduced itching, less hair around the house, and a coat that looks consistently healthy and well cared for.

Healthier Skin & Coat in 6 weeks
or it’s on us

We believe in the effectiveness of our skin and coat–support formula, and in the comfort, balance and confidence Shine can bring to your dog’s life — and to yours.

We’re so confident in it that we take on all the risk ourselves.

Use Shine every day for 6 weeks…

If you don’t notice a more comfortable dog, with calmer skin and a healthier-looking coat, we’ll refund every single penny.

No explanation needed

No photos to send

No box to return

Just a simple promise:

If you don’t see a change, you don’t pay.

Join over 100,000 UK puppy parents giving their pets unprecedented comfort